Thursday, November 20, 2014

Seduction of the Online Web Surfer


How am I planning to pull people in to view my site and interact? To start with I am looking to attract audio industry professionals. I honestly do not care who else views my site other than them. As an audio professional there are three keys to attract us to anything.

First is new technology. As audio professionals we are all suckers to the newest gadgets and software on the market. Weather it is a new compressor plug-in, what’s hot in microphone technology, or any new thing that makes our lives better, more efficient, or our productions higher quality.

Next is competence. Audio professionals want to see my work and know that I am capable to deliver a high quality product in a reasonable timeframe. We most definitely value quality over quantity. Also it’s the little details that count. Audio is all about the subtle things. Adding extra foley to make a project pop and come alive. These are qualities audio professionals look for and I want to demonstrate in my demo and gallery.

Finally, no bullshit. This may sound humorous but it is very true. As audio professionals we don’t have any time to waste on frivolous endeavors or ideas. Therefore I am attempting to build my website to be to the point, easy to navigate, and no nonsense. I want my visitors to be able to access any information they require quickly and efficiently with very little effort. Cluttering my site with social media is going to be a big turn-off for most audio professionals. They don’t care about what I say on twitter or facebook. They simply want to see my skills and determine weather I am a good match for what they need.

So in conclusion I am aiming to make my website easy and simple. My site will be a striped down approach where all information is easily accessed and there are few distractions and clutter on my page.

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